Filed under: Motorsports, Marketing/Advertising, Renault, Russia

Renault F1’s got itself a newborn sponsor: Lada. The Slavonic automaker’s trademark module materialize on the R30 racing cars, as seen above, as substantially as the utility and gathering uniforms. The declaration was prefabricated at a gathering held this weekday in Moscow, attended by Vladimir Putin, Carlos Ghosn, newborn Renault F1 airman Vitaly Petrov, and a gaggle of another functionaries.

If you conceive the Lada sponsorship has anything to do with Renault F1 transfer the Slavonic rookie on commission as the full-time #2 utility alongside front man parliamentarian Kubica, you’re right. It pretty such has everything to do with it, as both Genii Capital (the eld stakeholder in Renault F1) and Renault-Nissan (25% stakeholders in AvtoVaz, Lada’s parent) actively impact to front their interests in Russia.

Petrov’s hiring is conception of a broader suggestion toward country (on Monday, Ghosn came correct discover and said that Petrov’s nationality played a persona in his selection), and the Lada sponsorship is apparently a complementary act. And it haw not be the terminal one, either, as solon indicated during Monday’s gathering that country (i.e. Lada) could process its sponsorship status in the future.

Clearly, the most essential takeaway from every this, however, is that the intent of a shirtless Vladimir Putin, watching the princedom GP from the embellish of a Typhoon-class change moored among the superyachts in princedom Harbor, no individual seems completely outlandish.

[Source: Renault F1, Government of the Slavonic Federation via Autoblog UK, Crash.net]

Renault F1: Sponsored by… Lada! originally appeared on Autoblog on Fri, 05 Mar 2010 10:28:00 EST. Please wager our terms for ingest of feeds.

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