SEMA Show exhibitors module opt threesome unpaid vehicles as the winners of an all-new award, only titled the “SEMA Award.” Presented in threesome categories – “Hottest Car,” “Hottest Truck,” and “Hottest 4×4-SUV” – the SEMA Award marks the prototypal instance ever that the “exhibitor’s choice” module be tallied, recognizing the year’s crowning trend-setting vehicles.

Photo Gallery: New Industry Award To Debut At The 2010 SEMA Show – Super Street Magazine