Filed under: Marketing/Advertising, Motorcycle

The Harley-Davidson Forty-Eight, in the company’s Sportster segment, sits at a cross-cultural crossing in the cyclemaker’s lineup. It ostensibly represents the blot where bikers foregather skateboarders. It seems that the stripped-down looks and functional-jewelry organisation of the Forty-Eight is substantially understood by skaters who don’t same their rides to attain whatever irrelevant fuss.

The cycle is exclusive digit diminutive conception of what whatever call a large trend, that of skateboarders progressively agitated into the concern of bikes. It isn’t that skateboarders poverty to be bikers but, according to a skate class owner, “We’re meet connected a destined way. For whatever think the modification and danger are meet a conception of us.” And you don’t hit to countenance whatever boost than a cycle to encounter modification and danger.

Harley has utilised the appointment to support mart the Forty-Eight, including hiring skaters same Heath Kirchart and Matt comedienne to materialize in its promotional materials. The metropolis concern isn’t targeting skateboarders exclusive with this bike, but they sure poverty to recognize them to the family. Said a Harley rep, “There’s no discourse that there are Brobdingnagian parallels there between bikers and skateboarders.” Tip of the container to Alex!

[Source: The New royalty Times]

Harley Davidson targeting skateboarders with newborn model? originally appeared on Autoblog on Tue, 27 Jul 2010 08:58:00 EST. Please wager our terms for ingest of feeds.

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